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I Was "Happy"

I woke up to a start after a night of drinking. My surroundings materialized as I came out of my haze and saw the clock blinking 1:00 pm. I was happy; I had woken up earlier than usual and I wasn't that hungover. I rolled out of bed and headed to the couch for my morning ritual of TV watching.

Before long I got hungry and I had my typical "lunch" of pizza followed by more TV. Evening time rolled around and I headed to the bar for some greasy food and some good beers. Before I knew it, it was 1:00 pm on a Sunday. I was happy. I was having fun and living my life. College was great and my life was even better. Then why did I feel so inadequate?

My heart was telling me something my mind would not. I wanted to change, but I didn't think I could. I would try a fad diet, but fall off after a few weeks. The facts were I wasn't "fit," and I never would be. I could never become like those models in the magazine. They were the perfect definition of fitness, and I knew I could never get there. So why even try? I was 245 lbs, but I was happy. Or at least I thought I was...


245 lbs. in college


Finishing my first half ironman

Change wouldn't be easy.

At school, I was surrounded by other students who had no trouble staying in shape. There was no way I could ever get that fit. It wasn't until I found a real support system, that I truly began my fitness journey.

I surrounded myself with people who believed they could change. I jumped headfirst into training. It wasn't always easy. I missed workouts and fell into old habits. My support system ensured I never fell too far off the rails. I learned that no one is perfect, and those "perfect" fitness models aren't really perfect. The coaches, family, and friends I surrounded myself made me believe I could change.

It's been 5 years since my college days. I've competed in over a dozen triathlons, quit my job, and began an epic bike trip across the country. Now, I believe anything is possible. The road may be hard, but the support system I've developed never fails to get me through.

It all began with learning to believe in myself and understanding that I could change. The coaching system I've developed will help you believe you can change. Learn to embrace change and step out of your comfort zone. Schedule a free 3o-minute consultation below!

Change the Right Way

I don't know about you, but I'm tired of the quick fix. The age of 3-minute abs, the 15-minute workout, and the 14-day diet are over. Real change is created over time with the right support, and a willingness to change.

Fitness is a habit you build over time. It's a lot like learning how to play the guitar. You slowly build on prior learning and habits until you can play Freebird. There are no quick fixes and no set approach.

Real coaching is individual attention. There are no right or wrong answers. There are better approaches, but everyone's journey is different. It took me a long time to realize that fitness is a journey.

Anything worthwhile will take time, but the payoffs are well worth the time. Learn from my mistakes and surround yourself with a support system that will make you want to change. Get the support you need and schedule a free 30-minute consultation below!


Biking across the country

Focus on What You Really Need

My coaching is tailored to your needs. No one can change with one generic approach. Get the one on one attention you need to reach your goals.

Use my experience to avoid the pitfalls of everyday life. I have tried every diet imaginable and I've exercised in every way possible. I've studied every corner of fitness and nutrition. I have my nutrition certification from Precision Nutrition. My mistakes are your wins. Let me show you how to eat, train, and live better. My coaching encompasses everything you need. I have experience with nutrition, fitness, and even life coaching. I am willing to help you overcome any barrier. My coaching includes:

  • An introductory face to face Skype call
  • Individualized training and nutrition plan
  • Introduction to nutrition, goal setting, functional movement, etc…
  • 24/7 access to me for any and all questions
  • Weekly meetings or as required
  • Slack group to keep all your training material in one place
  • Any tweaks to the training plan along the way
  • Tips and common pitfalls to avoid
  • Specific training advice while traveling
  • Accountability!

I know I can help you reach your goals. There is no one else that will devote the time and energy to help YOU breakthrough your barriers. Coaching is very individualized and different people require different levels of commitment. Schedule a 30-minute call with me with me to change your life. We can discuss prices on an introductory 30 minute Skype call where I can learn more about YOU and tailor a plan to YOUR needs. No obligation!


"Joe is awesome. He is helping me develop a better and happier lifestyle. He gives new approaches as needed on how to tackle my specific goals. He is resourceful and knowledgeable in his recommendations and explains solutions to me in a way I can realistically incorporate into my busy days. He’s helped me make small, but lasting changes that now are just part of my much healthier lifestyle. It truly helps to have someone keeping you accountable. Even if it was a bad week, it’s good to 'face the music' with Joe. He isn’t going to be upset about it, but rather understand what happened and try a different method with me. After 6 months with him, not only do I feel and am better physically, but also mentally. I’m much more confident of my knowledge and abilities. Thanks coach!"

- Sandra De La Cruz, February 2017


Change your life today!

Still undecided? Sign up for a free consultation. No obligation. Click the button and schedule your 30 minute introductory Skype call. Stop believing you can't and start believing you can. It all starts with the right support.

PS Coaching should be fun. My training provides new experiences every week. I help you experience the world in your own backyard! Let me help you start something that will change your life! Just click below.

PPS If you are not ready to take on full-time coaching head to my customized training plan page. There is no one size fit all training plan for everyone. Let me combine adventure and fun into your plan. The plans are very specific to individual needs and we can discuss pricing on a personal basis.


Not ready for coaching or training yet! Please enjoy my free blog posts on travel and fitness or sign up for my email list below (I'll give you a FREE 14-day course on living a lifestyle of fitness).